Wear it.
A T-shirt with a personal QR code printed on the back.
+STARTUP CONCEPT · AVAILABLE FOR ACQUISITION
A pre-launch e-commerce concept where customers would choose a T-shirt, connect a social link and select one-time or monthly QR management. Created by Aaron Rutigliano and available for acquisition by a buyer who wants to develop and launch it.
Concept stage. Products and the QR management service are not yet available.
Created by Aaron Rutigliano

HOW THE CONCEPT WOULD WORK
A shirt that starts a conversation. A scan that takes it further. The campaign imagines a simple way to turn a real-world encounter into a social connection.
A T-shirt with a personal QR code printed on the back.
Scanning would open the selected link in a phone browser.
The destination could lead to a social profile, campaign or event.
Campaign artwork for a concept in development. The clothing and QR service are not yet available.
THE DESIGN DIRECTION
From social-inspired graphics to bold statement pieces: two ways the Scan & Follow concept could extend to jackets and hoodies.
01 / SOCIAL STREETWEAR
Black and tan jackets, a handwritten invitation and a social-colour gradient. The QR becomes part of the back graphic.
02 / GRAPHIC HOODIE
Washed black, an eagle and flame artwork, with QR details on the front and back. A statement design built around connection.
Design concepts for a future collection. The QR graphics in these images are illustrative; they are not active customer profiles. Products are not yet on sale.
THE FUTURE E-COMMERCE PLATFORM
Customers would visit the Scan & Follow online store to create their connected T-shirt in three steps. This is the proposed customer journey for the platform to be developed.

Browse the future online collection and select the type of shirt, fit, size and colour that suit your style.

Add the link you want people to discover when they scan your shirt: an Instagram, Facebook, LinkedIn or TikTok profile, or a WhatsApp contact link.

The proposed platform would offer two options for managing the link connected to your shirt.
Scan totals would count scans, which may include repeat visits. Geographic insights would indicate approximate areas, without identifying individual people.
Proposed platform features. The store, payment plans and private dashboard are not yet live. Shirt prices and service fees would be defined before launch.
THE POWER OF A DYNAMIC QR
With the planned monthly option, the QR would stay on the shirt while its destination could change: a social profile, a sponsor’s campaign or an event.
Subscribers would update the destination from their private dashboard without reprinting the T-shirt. The one-time option would keep a fixed destination.
Illustrative demo only. QR accounts and destination management are not live.
One place for your Instagram, TikTok and favourite content.
With monthly QR management, the destination could change whenever you choose.
BEYOND THE FOLLOW
Potential applications for a future product: creator campaigns, events and professional networking.
FOR BRANDS & CREATORSAn ambassador’s T-shirt could link to a sponsor’s launch, an exclusive offer or a product collection, with a new destination for each collaboration.
A street creator today. A brand’s pop-up offer tomorrow. Same T-shirt.
FOR EVENTS & MUSICThe same QR could lead to tickets before an event, a lineup or venue map during it, and photos, a playlist or the next date afterwards.
An artist’s crew becomes a moving link to music, merch and upcoming shows.
FOR WORK & COMMUNITYA QR could link to a portfolio, professional profile or booking page. At community events, it could share a volunteer sign-up or an official fundraising page.
A designer’s latest work at an exhibition. A cause to support at a charity run.
Concept visuals illustrate possible future uses. Products are not yet available.
THE CONCEPT IN MOTION
Watch the original concept video: a creative illustration of the experience a future product could offer.
Download the videoACQUISITION OPPORTUNITY
Scan & Follow is a pre-launch e-commerce startup concept created by Aaron Rutigliano. The project is available for acquisition by a business or entrepreneur interested in developing and commercialising it.
The concept, brand identity, presentation website, visuals and concept video form the starting point for an acquisition discussion.
A buyer would take forward the online store, QR platform, subscription management and private analytics dashboard, alongside production and commercial launch.
The assets included, transferable rights and commercial terms would be agreed directly with Aaron Rutigliano.
ACQUISITION ENQUIRIES
aaron@scanandfollow.comCONCEPT & BRAND CREATED BY
Aaron Rutigliano